Hundreds of millions of hours are watched on YouTube every day by over a billion users. It makes sense to use YouTube to promote your business; but how can one possibly create the video content necessary to connect with your audience and deliver the message you are trying to present?
What you need
A lot of people think that you need a full studio setup to create quality videos that viewers want to watch. This is simply not true. Most of the videos we post on YouTube, Facebook, and Twitter were captured on a mobile device, such as a cell phone or tablet. Now, it is true that quality video is the deciding factor for a lot of viewers; if the quality is low the majority of viewers won’t put the time in to watch. A majority of cell phones now have full HD cameras built-in – that’s all you will ever need. There is specialty equipment out there available to be purchased, but for a small business just beginning to explore video content, it’s not worth the investment.
Just as important as the video quality, the audio quality can make or break your video. Audio quality through a phone is okay, but is often echoed and unclear. You don’t need the latest and greatest microphone for your videos, but I would recommend finding an inexpensive microphone to make your audio clear. Amazon is a perfect place to purchase a variety of microphones, plus allows you to look at reviews and see what people are saying about the products.
Always make sure your subject is in good lighting. As you begin to produce video content, you don’t need major lighting equipment for the basic How-To videos. The fluorescent lighting in your ceiling gives you an even light across your work area and your subject. That’s all that matters. Your audience is not interested if you have the best lighting or equipment, they’re watching your video because they’re interested in what you have to say.
There are many simple editing software out there – you can get as simple as iMovie or as professional as Adobe Premiere Pro. For the basic How-To videos or for a vlog, all you need is simple, inexpensive software. If you are on an Apple computer, iMovie is a great solution: It’s simple to use, easy to understand and gets the job done. For PC and Apple computers Camtasia by TechSmith is one of the better solutions. Camtasia allows you to edit video you have recorded on your phone or camera, as well as recording your screen. This opens the door to allow you to create software videos, showing the designing process for your customers, or even a training video for your employees.
That is the basics of video production. It’s not rocket science, so don’t over think it. Anyone can create content to present it to the world, so why can’t you present your business to your customers? Just remember that your audience is watching because of you; reflect your brand in your videos and always give a good representation. Video production is just another tool to communicate to your customer, easily and directly. Your content is what makes the video worth watching.